Policy
No-show and cancellation policy template for clinics
A clinic no-show policy should explain how to cancel, the notice period and any fair charge before a patient books. Set charges against the loss caused by cancellation, account for refilled appointments and preserve statutory rights. Adapt the wording below to your booking process; a notice period alone does not make a charge fair.
Download the document
Free to download. No email needed.
Version 2026-10-11. Adapt it for your clinic before use. Read the full HTML document.
- Audience
- Clinic owners
- Available now
- Full HTML and a copyable text version, plus PDF and Word downloads
- Scope
- england, scotland, wales, northern ireland
- Before use
- Documentation structure only; clinic-specific wording requires qualified review before use. Version 2026-10-11.
The policy template
Use this no-show policy template as a starting point. Replace each bracketed field with your clinic’s reviewed terms before sharing it with patients.
[Clinic name] no-show and cancellation policy
Policy version: [date]
This policy explains how to change your appointment and how we handle missed appointments. We show it before you book and pay. It does not affect your statutory rights.
Cancelling or moving an appointment
Please give at least [notice period] notice if you need to cancel or rearrange. Contact us using [telephone number, email address or booking link]. We measure notice from [state when a message is received, how out-of-hours messages are handled and the clinic’s time zone].
If you give the required notice, we will [state the refund or transfer arrangement]. Any applicable statutory cancellation rights take precedence over this policy.
Deposits and advance payments
Your booking deposit is [amount or percentage]. It is credited towards [the booked service] when you attend.
If you cancel with less notice, we may deduct a fair cancellation charge from the deposit or advance payment. The charge will reflect the loss directly caused by the cancellation, taking account of costs saved and whether we refill the appointment. We will not automatically retain the full payment simply because you cancelled late.
Our charge calculation is [insert the reviewed calculation and any maximum charge]. We will explain a deduction on request and refund any balance due through [method and timeframe].
Missed appointments
An appointment is recorded as a no-show if you do not attend and have not contacted us. We may apply the fair charge described above. We will take account of any exceptional circumstances you tell us about.
After repeated missed appointments, we may discuss a different booking arrangement with you. Any proposed advance payment and its refund terms will be explained before you agree to a new booking.
Late arrivals
Please contact us if you are running late. The practitioner will decide whether the appointment can proceed in the time available. We will not shorten a treatment in a way the practitioner considers unsuitable.
If we need to rearrange, we will explain the options and whether the reviewed cancellation charge applies. We will not impose an additional charge that was not disclosed before booking.
Exceptional circumstances
If illness, bereavement or another unexpected event prevents attendance, contact [person or team] as soon as you can. We will consider the circumstances fairly and explain any refund, transfer or charge decision. Ask us about communication or access arrangements that would help you attend or contact us.
If we cancel or cannot provide the service
If the clinic cancels, you may choose a rearranged appointment or a refund of the payment for that booking. We will not require you to accept a credit instead of a refund.
If the practitioner decides the planned treatment cannot proceed, we will explain any consultation fee already agreed and how the remaining advance payment will be handled. Treatment eligibility is assessed by the practitioner and is not guaranteed by paying a deposit.
Questions or complaints
Contact [email and telephone] if you want a charge explained or reviewed. Our complaints process is [link or contact].
I build AesthetiClinic, and booking terms belong in the same conversation as the appointment and payment. This template gives you wording for cancellations, late arrivals and missed appointments, plus a record of how any charge is worked out.
Choose your terms before copying the policy
Choose a notice period your team can administer, the contact channels patients can use and a deposit amount you can explain. The bracketed fields below are choices to make, not recommended fees or a legal safe harbour.
The CMA’s cancellation guidance says a business should take reasonable steps to reduce its loss, including reselling the service. Keeping a payment or charging for cancellation depends on fair terms and the loss caused. A signature does not make an unfair term binding: see section 62 of the Consumer Rights Act.
Make the policy visible at booking
Show the amount payable, notice period and cancellation terms before a patient commits to the appointment. Written terms need to be clear and legible under section 68 of the Consumer Rights Act. Keep the version shown with the booking record.
A confirmation can repeat the contact channel and deadline. Send reminders at a time that still gives the patient a chance to use the cancellation window. Record the message and any response; do not promise that a reminder prevents a particular proportion of no-shows.
| Situation | Record before deciding the charge |
|---|---|
| Late cancellation | Notice received, agreed terms and loss calculation |
| Appointment refilled | Replacement booking and any remaining loss |
| Late arrival | Arrival time, practitioner decision and terms shown |
| Exceptional circumstances | Patient’s explanation, review and outcome |
| Clinic cancellation | Patient’s choice and refund or transfer |
FAQ
Is a 48-hour cancellation policy legally required?
This template does not prescribe a 48-hour rule. Choose and disclose your notice period, then assess the fairness of the whole arrangement. There is no automatic approval of a charge simply because the deadline was clearly stated.
Can I keep the whole deposit after a no-show?
Do not make that automatic. The CMA guidance ties retained payments to fair terms and the direct loss, with reasonable steps to reduce that loss. Keep an explanation of your calculation and refund any balance due.
Should I add this to the medical history form?
Keep booking terms separate from health questions. Link the policy from your booking flow and confirmations; a medical history form has a different purpose.
Can I use this policy in Ireland?
The wording needs separate Irish legal review. UK consumer-law sources do not establish your obligations in the Republic of Ireland.
Your next step
Read and copy the policy above, or use the page’s available downloads, then replace every bracketed field and have the terms reviewed. Our UK deposits and refunds guide explains the legal questions in more detail; no-show administration is the related software workflow.
Before you use it
Adapt it for your clinic.
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Use your own details.
Name your clinic and the products and services you actually provide. Replace every placeholder before use.
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Review the wording.
Check your terms with your insurer or a solicitor. Do not treat a template as legal advice.
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Keep the version.
Date the final document and keep the exact wording used. Review it when your services, products or terms change.
Keep clinic administration and patient records in one place.
See the clinic platformCopy this template for your clinic.
Copy the full text into your own document and adapt it. Check the final wording with your insurer.
This action copies text.
Optional clinic-owner notes
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Sources and corrections
- Cancelling goods or services · Competition and Markets Authority. Accessed 11 October 2026.
Fair charges, loss and mitigation
- Consumer Rights Act 2015, section 62 · UK legislation. Accessed 11 October 2026.
Unfair terms are not binding
- Consumer Rights Act 2015, section 68 · UK legislation. Accessed 11 October 2026.
Written transparency
Something needs correcting? Email hello@aestheticlinic.io. How we check what we publish.
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