Aesthetics price list template (and how to present prices)

A good price list does two jobs at once: it answers the patient’s first practical question before they enquire, and it quietly signals how your clinic operates. Vague pricing reads as either expensive or evasive; cluttered pricing reads as a menu rather than a medical service. The template below gives you a clean structure, a copyable skeleton, and the presentation rules that matter, including the advertising restriction every UK injector needs to respect.

The structure that works

Organise your price list into a small number of clear categories, each with its own logic for how prices are expressed:

• Consultations. List your consultation first, with its price and whether it is redeemable against treatment. This frames everything that follows as assessment-led rather than order-from-the-menu.
• Anti-wrinkle treatments. Priced by area (commonly described as one, two or three areas) or per treatment plan. See the advertising note below before you write this section.
• Dermal fillers. Priced by area or by volume (per ml or per syringe), with additional volume priced separately. Be explicit about which model you use, because patients compare clinics on exactly this point.
• Skin treatments. Chemical peels, microneedling, skin boosters and similar, priced per session.
• Packages and courses. Multi-session courses (where a course is the clinically honest plan, as with many skin treatments) and any bundled pricing, with the per-session equivalent shown.

Copyable skeleton

Copy the markdown below and replace the placeholders. No prices are suggested here deliberately: yours should reflect your market, your qualifications and your costs.

## Consultations

| | Price |
|---|---|
| New patient consultation (redeemable against treatment) | £X |
| Review appointment (2 to 3 weeks after treatment) | £X / included |

## Anti-wrinkle treatments

Treatment with prescription-only medicines is agreed after a face-to-face
consultation with our prescriber. Pricing below is per treatment plan.

| | Price |
|---|---|
| Consultation and one area | £X |
| Consultation and two areas | £X |
| Consultation and three areas | £X |

## Dermal fillers

| Area | Price |
|---|---|
| Lips (up to 1 ml) | from £X |
| Nasolabial folds | from £X |
| Cheeks | from £X |
| Additional 1 ml | £X |

## Skin treatments

| Treatment | Single session | Course of [3] |
|---|---|---|
| Chemical peel | £X | £X |
| Microneedling | £X | £X |

## Packages and courses

| Package | Includes | Price |
|---|---|---|
| [Package name] | [Sessions and treatments] | £X |

A deposit of £X is taken at booking and redeemed against your treatment.
See our cancellation policy for how deposits are handled.

From-pricing versus fixed pricing

Use fixed prices wherever the treatment is genuinely standard: consultations, single skin treatment sessions, a defined course. Use “from” pricing only where the final price honestly depends on assessment, such as filler treatments where volume varies, and make sure the “from” price is one a real patient could actually pay, not bait. A price list where everything is “from” tells patients the real number will always be higher; a list where complex treatments are suspiciously fixed tells experienced patients the assessment is a formality. Mixed, with a clear logic, is the honest middle.

Show your deposit alongside the prices rather than hiding it in the small print. “A £X deposit secures your appointment and comes off your treatment price” set directly under the price list reads as organised, not grasping, and it pre-sells the policy that protects your diary.

The POM advertising rule

This is the part of the price list most often done wrong. Botulinum toxin is a prescription-only medicine, and prescription-only medicines cannot be advertised to the public in the UK. A public price list that says “Botox £X per area” is advertising a POM, and the ASA and CAP have been explicit that this applies to clinic websites and social media, not just paid adverts.

The compliant approach is to advertise the consultation, not the medicine: frame the offering as an anti-wrinkle consultation or anti-wrinkle treatment plan, with treatment agreed after face-to-face assessment by a prescriber. That is why the skeleton above prices “consultation and one area” rather than naming a brand. Dermal fillers are not POMs and can be priced openly, which is why the two sections read differently. If in doubt, check current CAP guidance; it is specific and freely available.

Where the price list lives

Publish it on your website, keep one printed version in the clinic, and make sure every version says the same thing; a patient quoted differently on Instagram, the website and the front desk loses trust in all three. Review it at least annually and date it.

Keeping prices, deposits and online booking in sync is exactly the kind of housekeeping that slips when it lives in three separate tools. AesthetiClinic ties your service list, pricing and deposits together, so the price a patient sees at booking is always the current one. See pricing for plans, and our templates library for consent forms and the cancellation policy this price list should sit alongside.

This template is a starting point, not legal advice. Check your terms with your insurer or a solicitor, and apply them consistently.